Don Jazzy, a music executive, encourages upcoming artists to “don’t quit, showcase yourself.”

The Mavin Records boss, who is known for his social media talent hunting, revealed that three of his most recent signees were discovered through their Instagram pages.

Don Baba shared a screenshot of his first conversation with his signees, explaining that he contacted Ayrra Starr, Boyspyce, and, most recently, Bayanni after seeing promising samples of their work on their websites.

On Thursday, he wrote on his Instagram page, “Dear upcoming artists, as you can see from these three screenshots, I personally reached out to Ayra, Boyspyce, and Bayanni.”
I would not have contacted them if I hadn’t seen a sample of what they could do on their Instagram pages. Showcase yourself on your page for the umpteenth time.

I know it appears uncool to post frequently, but you would be an uncool artiste if only your family heard your beautiful music.